Mautic vs Optimove: Complete Comparison (2026)
An in-depth comparison of Mautic and Optimove to help you choose the right tool for your business.
Last updated: November 2026
Mautic
6.5/10
Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.
Optimove
6.9/10
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.9/10 |
| Scalability | 6/10 | 9/10 |
| Ease of Use | 4/10 | 6/10 |
| Customization | 9/10 | 8/10 |
| Security | 6/10 | 8/10 |
| Support | 3/10 | 8/10 |
| Cost | 10/10 | 3/10 |
| Integration | 6/10 | 8/10 |
| Analytics | 5/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | Contact for pricing | Contact for pricing |
| Estimated cost for 10 users | Free Open Source (self-hosted) | Contact for pricing |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| Landing Pages | Not listed | |
Mautic vs Optimove cost by team size
| Team size | Mautic | Optimove |
|---|---|---|
| 1 user | FreeOpen Source (self-hosted) | Contact for pricing |
| 5 users | FreeOpen Source (self-hosted) | Contact for pricing |
| 10 users | FreeOpen Source (self-hosted) | Contact for pricing |
| 25 users | FreeOpen Source (self-hosted) | Contact for pricing |
| 50 users | FreeOpen Source (self-hosted) | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Mautic
- Has a free plan (Optimove does not)
- Higher Cost score (10/10 vs 3/10)
- Higher Customization score (9/10 vs 8/10)
- Better fit for small business (5/10 vs 2/10)
- Better fit for startups (7/10 vs 4/10)
Why choose Optimove
- Higher Support score (8/10 vs 3/10)
- Higher Scalability score (9/10 vs 6/10)
- Better fit for enterprise (9/10 vs 5/10)
- Better fit for marketing teams (9/10 vs 6/10)
Pros & Cons
Mautic
Pros
- There are no licence or per-contact fees, so costs stay flat as your contact list grows.
- Self-hosting gives you full control of your data, which helps with GDPR and data sovereignty.
- The core feature set is broad: a visual campaign builder, lead scoring, segments, forms, landing pages and email A/B testing.
- The open source code, REST API and plugin system allow deep customisation.
Cons
- Reviewers describe a steep learning curve and a difficult installation for non-technical users.
- Support comes from the community unless you pay a partner, and there is no vendor ticketing.
- Upgrades should be run from the command line, and reviewers mention slow development and patchy documentation.
- Email A/B testing works only with segment emails.
Optimove
Pros
- Native delivery across email, SMS, WhatsApp, mobile push, in-app and web channels, with audience sync to major ad networks.
- Every client gets a dedicated, industry-specialized customer success manager plus 24/7 technical support, and reviewers praise the support team.
- More than 150 out-of-the-box connectors plus APIs and ETL for data warehouses and e-commerce systems.
- Holds ISO 27001 and SOC 2 Type II, with encryption at rest and in transit and PII masking.
- A proven track record in iGaming and retail, where Kaizen Gaming scaled to more than 400 recurring plans.
Cons
- No public pricing or free trial, so buyers have to book a demo to get a quote.
- G2 reviewers often cite a steep learning curve and a complicated interface.
- Reviewers describe the initial setup and some integrations as complex and time-consuming.
- Some reviewers report slow performance, including a reporting area that loads slowly.
- Reporting is snapshot-based rather than fully flexible business intelligence.
Not sold on either?
Frequently Asked Questions
Optimove scores higher on our Marketing criteria: 6.9/10 against 6.5/10 for Mautic. The largest gap is in Cost: 10/10 for Mautic and 3/10 for Optimove.
Mautic has a free plan; Optimove does not list one.
Optimove is the better fit for enterprise: we rate it 9/10 for them, against 5/10 for Mautic.
