lemlist vs X2CRM: Complete Comparison (2026)
An in-depth comparison of lemlist and X2CRM to help you choose the right tool for your business.
Last updated: November 2026
lemlist
6.5/10
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
X2CRM
5.3/10
X2CRM is an open-source-rooted, highly customizable CRM from X2Engine covering sales, marketing automation, and customer service for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 5.3/10 |
| Customization | 8/10 | 8/10 |
| Analytics | 4/10 | 6/10 |
| Integration | 8/10 | 4/10 |
| Support | 7/10 | 4/10 |
| Ease of Use | 7/10 | 4/10 |
| Security | 5/10 | 5/10 |
| Cost | 5/10 | 6/10 |
| Scalability | 6/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $69/mo Email | $65/user/mo X2CRM (all modules) |
| Estimated cost for 10 users | $69/mo Email | $650/mo X2CRM (all modules) |
| Features | ||
| Mobile Access | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Opportunity Management | Not listed | |
lemlist vs X2CRM cost by team size
X2CRM costs less at 1 user; lemlist costs less from 5 users.
| Team size | lemlist | X2CRM |
|---|---|---|
| 1 user | $69/moEmail | $65/moX2CRM (all modules) |
| 5 users | $69/moEmail | $325/moX2CRM (all modules) |
| 10 users | $69/moEmail | $650/moX2CRM (all modules) |
| 25 users | $69/moEmail | $1,625/moX2CRM (all modules) |
| 50 users | $69/moEmail | $3,250/moX2CRM (all modules) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose lemlist
- Lower estimated cost for 10 users: $69/mo vs $650/mo
- Higher Integration score (8/10 vs 4/10)
- Higher Support score (7/10 vs 4/10)
- Better fit for freelancers (6/10 vs 3/10)
- Better fit for sales teams (9/10 vs 7/10)
Why choose X2CRM
- Higher Analytics score (6/10 vs 4/10)
- Higher Cost score (6/10 vs 5/10)
- Better fit for marketing teams (7/10 vs 5/10)
- Includes Mobile Access, which lemlist lacks
Pros & Cons
lemlist
Pros
- Image and video personalization are frequently praised in G2 reviews as stronger than in rival tools.
- A single sequence can run across email, LinkedIn, SMS, WhatsApp and calls.
- Two-way sync with HubSpot and Salesforce, plus connectors for Pipedrive, Attio, Close, Zoho, Zapier, Make and n8n.
- Warm-up, a 650M+ contact database and AI message agents come bundled into the plans.
- G2 rates it 4.6/5 from about 1,345 reviews, and reviewers often call support responsive.
Cons
- Costs climb with seats, extra senders, credits and add-ons, which is the second most common complaint in reviews.
- Reporting is described as basic, and there is no mobile app.
- Some users report a learning curve, a heavy interface and clunky contact handling across campaigns.
- Some Reddit and Trustpilot users report deliverability drops and billing or cancellation disputes.
- It is not a full CRM: there is no deal pipeline or support ticketing, so most teams still need a separate CRM.
X2CRM
Pros
- One per-user price of $65 a month includes every module, so there are no feature-gated tiers.
- X2Studio and X2Flow allow deep customization, including custom modules and drag-and-drop workflows.
- Marketing automation is built in, with drip campaigns, landing pages, and web visitor tracking.
- Support case management and DocSign e-signature are included alongside sales tools.
- Open-source roots and past on-premise or private cloud options give control over hosting.
Cons
- Reviewers describe customer support as slow and limited.
- Third-party integrations are fewer than on major CRMs.
- There is a steep learning curve for teams new to CRM.
- A mandatory implementation fee is charged, and the amount is not published.
- Very few public user reviews and a small community limit peer help.
Not sold on either?
Frequently Asked Questions
Lemlist scores higher on our CRM criteria: 6.5/10 against 5.3/10 for X2CRM. The largest gap is in Integration: 8/10 for lemlist and 4/10 for X2CRM.
Lemlist costs less for 10 users: about $69/mo on its Email plan, against about $650/mo on its X2CRM (all modules) plan for X2CRM, billed monthly.
No, neither lemlist nor X2CRM lists a free plan.
Lemlist is the better fit for freelancers: we rate it 6/10 for them, against 3/10 for X2CRM.
X2CRM has Mobile Access, which lemlist lacks.
