lemlist vs Mailshake: Complete Comparison (2026)
An in-depth comparison of lemlist and Mailshake to help you choose the right tool for your business.
Last updated: November 2026
lemlist
6.5/10
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
Mailshake
6.5/10
Mailshake is a cold email and sales engagement platform with sequences, warmup, a unified inbox, a phone dialer and CRM sync, aimed at small outbound sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.5/10 |
| Customization | 8/10 | 5/10 |
| Analytics | 4/10 | 6/10 |
| Integration | 8/10 | 7/10 |
| Support | 7/10 | 8/10 |
| Ease of Use | 7/10 | 8/10 |
| Security | 5/10 | 5/10 |
| Cost | 5/10 | 7/10 |
| Scalability | 6/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $69/mo Email | $29/user/mo Starter |
| Estimated cost for 10 users | $69/mo Email | $290/mo Starter |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
lemlist vs Mailshake cost by team size
Mailshake costs less at 1 user; lemlist costs less from 5 users.
| Team size | lemlist | Mailshake |
|---|---|---|
| 1 user | $69/moEmail | $29/moStarter |
| 5 users | $69/moEmail | $145/moStarter |
| 10 users | $69/moEmail | $290/moStarter |
| 25 users | $69/moEmail | $725/moStarter |
| 50 users | $69/moEmail | $1,450/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose lemlist
- Lower estimated cost for 10 users: $69/mo vs $290/mo
- Higher Customization score (8/10 vs 5/10)
- Higher Integration score (8/10 vs 7/10)
- Better fit for enterprise (5/10 vs 3/10)
- Better fit for mid-market (6/10 vs 4/10)
Why choose Mailshake
- Higher Analytics score (6/10 vs 4/10)
- Higher Cost score (7/10 vs 5/10)
Pros & Cons
lemlist
Pros
- Image and video personalization are frequently praised in G2 reviews as stronger than in rival tools.
- A single sequence can run across email, LinkedIn, SMS, WhatsApp and calls.
- Two-way sync with HubSpot and Salesforce, plus connectors for Pipedrive, Attio, Close, Zoho, Zapier, Make and n8n.
- Warm-up, a 650M+ contact database and AI message agents come bundled into the plans.
- G2 rates it 4.6/5 from about 1,345 reviews, and reviewers often call support responsive.
Cons
- Costs climb with seats, extra senders, credits and add-ons, which is the second most common complaint in reviews.
- Reporting is described as basic, and there is no mobile app.
- Some users report a learning curve, a heavy interface and clunky contact handling across campaigns.
- Some Reddit and Trustpilot users report deliverability drops and billing or cancellation disputes.
- It is not a full CRM: there is no deal pipeline or support ticketing, so most teams still need a separate CRM.
Mailshake
Pros
- Every plan includes unlimited email warmup, verification and contact uploads.
- One reviewer reported going from signup to a first campaign in under an hour.
- Support is rated highly: Capterra users give 4.5 for customer service, and a Prospeo summary cites a G2 average of 4.7.
- The Sales Engagement tier includes a dialer with unlimited free North American minutes.
- The integrations page lists many native CRM connections, including Salesforce, HubSpot, Pipedrive, Zoho, Copper and Freshsales.
Cons
- There is no free trial, and reviewers describe a strict refund policy.
- Invoices and cancellation confirmations are not emailed automatically.
- Reviewers say connected mailboxes can disconnect and stall sequences.
- LinkedIn steps are capped (Prospeo reports 10 messages per day), and Data Finder accuracy is described as weak.
- Per-user pricing becomes costly for teams larger than about five reps.
Not sold on either?
Frequently Asked Questions
Lemlist and Mailshake both score 6.5/10 on our CRM criteria. The largest gap is in Customization: 8/10 for lemlist and 5/10 for Mailshake.
Lemlist costs less for 10 users: about $69/mo on its Email plan, against about $290/mo on its Starter plan for Mailshake, billed monthly.
No, neither lemlist nor Mailshake lists a free plan.
Lemlist is the better fit for enterprise: we rate it 5/10 for them, against 3/10 for Mailshake.
