LeadSquared vs MailerLite Comparison
Compare LeadSquared vs MailerLite features, pricing, and more.
Last updated: November 2026
LeadSquared
6.5/10
LeadSquared is a sales CRM and marketing automation platform for high-velocity sales teams in fields such as education, financial services, healthcare and real estate.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 7.1/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 5/10 | 8/10 |
| Customization | 7/10 | 7/10 |
| Ease of Use | 7/10 | 9/10 |
| Integration | 7/10 | 7/10 |
| Scalability | 7/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $40/user/mo Sales Pro | $12/mo Comfort |
| Estimated cost for 10 users | $400/mo Sales Pro | $25/mo Power |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
LeadSquared vs MailerLite cost by team size
MailerLite costs less from 5 users.
| Team size | LeadSquared | MailerLite |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | $200/moSales Pro | $25/moPower |
| 10 users | $400/moSales Pro | $25/moPower |
| 25 users | $1,000/moSales Pro | $25/moPower |
| 50 users | $2,000/moSales Pro | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose LeadSquared
- Higher Scalability score (7/10 vs 6/10)
- Higher Security score (7/10 vs 6/10)
- Better fit for enterprise (7/10 vs 4/10)
- Better fit for mid-market (8/10 vs 5/10)
Why choose MailerLite
- Has a free plan (LeadSquared does not)
- Lower estimated cost for 10 users: $25/mo vs $400/mo
- Higher Cost score (8/10 vs 5/10)
- Higher Ease of Use score (9/10 vs 7/10)
- Better fit for freelancers (8/10 vs 1/10)
Pros & Cons
LeadSquared
Pros
- The mobile CRM supports field sales with check-in and check-out tracking, and on Sales Super it adds offline mode, geo-fencing and territory tools.
- All plans include unlimited contacts, which suits organisations handling large inbound lead volumes.
- Reviewers praise the automation rules and triggers for routing and prioritising leads.
- All Sales plans list ISO 27001 and SOC 2 Type 2 compliance.
- Separate Sales and Marketing products let buyers pay only for the side they need.
Cons
- The page shows no monthly billing option and no self-serve checkout, so every purchase goes through sales.
- Reviewers report that telephony integrations are buggy and that performance slows during high call volume.
- Custom reporting is capped at 2 to 5 build-your-own reports per user on Sales plans, and reviewers call custom reports difficult to build.
- Several reviewers find it expensive and complex for small teams.
- Support quality is described as inconsistent in some reviews.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.5/10 for LeadSquared. The largest gap is in Cost: 5/10 for LeadSquared and 8/10 for MailerLite.
MailerLite costs less for 10 users: about $25/mo on its Power plan, against about $400/mo on its Sales Pro plan for LeadSquared, billed monthly.
MailerLite has a free plan; LeadSquared does not list one.
MailerLite is the better fit for freelancers: we rate it 8/10 for them, against 1/10 for LeadSquared.
