Infor CRM vs Optimove: Complete Comparison (2026)
An in-depth comparison of Infor CRM and Optimove to help you choose the right tool for your business.
Last updated: November 2026
Infor CRM
5.2/10
Infor CRM (Infor CRM SLX, formerly Saleslogix) is an enterprise CRM for sales, service and marketing teams that connects customer data with Infor ERP systems.
Optimove
6.9/10
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.2/10 | 6.9/10 |
| Customization | 6/10 | 8/10 |
| Analytics | 5/10 | 8/10 |
| Integration | 6/10 | 8/10 |
| Support | 4/10 | 8/10 |
| Ease of Use | 5/10 | 6/10 |
| Security | 5/10 | 8/10 |
| Cost | 4/10 | 3/10 |
| Scalability | 6/10 | 9/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Which One Should You Choose?
Why choose Infor CRM
- Higher Cost score (4/10 vs 3/10)
Why choose Optimove
- Higher Support score (8/10 vs 4/10)
- Higher Analytics score (8/10 vs 5/10)
- Better fit for enterprise (9/10 vs 6/10)
- Better fit for startups (4/10 vs 2/10)
Pros & Cons
Infor CRM
Pros
- Tight connection to Infor ERP data gives sales and service staff one view of customer history and orders.
- Partners rate its Outlook integration through Xbar as very strong, and Gmail sync is also available.
- Reviewers praise the sync engine and say new users are easy to train.
- Can be deployed on-premise as well as in the cloud, which suits companies with data-residency preferences.
Cons
- No public pricing, and implementation, customization and migration add cost on top of licences.
- Partners report that upgrading heavily customized installs is expensive and needs consultants, so many customers stay on outdated versions.
- Reviewers describe the reporting as challenging.
- Review volume is small and dated, and some guides call it a legacy system that is not recommended for new implementations.
Optimove
Pros
- Native delivery across email, SMS, WhatsApp, mobile push, in-app and web channels, with audience sync to major ad networks.
- Every client gets a dedicated, industry-specialized customer success manager plus 24/7 technical support, and reviewers praise the support team.
- More than 150 out-of-the-box connectors plus APIs and ETL for data warehouses and e-commerce systems.
- Holds ISO 27001 and SOC 2 Type II, with encryption at rest and in transit and PII masking.
- A proven track record in iGaming and retail, where Kaizen Gaming scaled to more than 400 recurring plans.
Cons
- No public pricing or free trial, so buyers have to book a demo to get a quote.
- G2 reviewers often cite a steep learning curve and a complicated interface.
- Reviewers describe the initial setup and some integrations as complex and time-consuming.
- Some reviewers report slow performance, including a reporting area that loads slowly.
- Reporting is snapshot-based rather than fully flexible business intelligence.
Not sold on either?
Frequently Asked Questions
Optimove scores higher on our CRM criteria: 6.9/10 against 5.2/10 for Infor CRM. The largest gap is in Support: 4/10 for Infor CRM and 8/10 for Optimove.
No, neither Infor CRM nor Optimove lists a free plan.
Optimove is the better fit for enterprise: we rate it 9/10 for them, against 6/10 for Infor CRM.
