GoSearch vs Guru Comparison
Compare GoSearch vs Guru features, pricing, and more.
Last updated: November 2026
GoSearch
7.1/10
GoSearch is an AI enterprise search platform that lets employees search and chat over company apps, and build agents and no-code workflows.
Guru
6.6/10
Guru is an AI knowledge platform that gives company teams verified answers from internal content inside Slack, Teams, the browser, and AI tools.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 6.6/10 |
| Analytics | 5/10 | 6/10 |
| Cost | 7/10 | 4/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Integration | 8/10 | 8/10 |
| Output Quality | 7/10 | 7/10 |
| Scalability | 7/10 | 7/10 |
| Security | 8/10 | 8/10 |
| Support | 7/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Pro | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| AI Agents | ||
| API Access | ||
| Chatbots | ||
| Enterprise Controls | ||
| Knowledge Base Search | ||
| Text Generation | ||
| Private Deployment | Not listed | |
| Workflow Automation | Not listed | |
GoSearch vs Guru cost by team size
| Team size | GoSearch | Guru |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose GoSearch
- Has a free plan (Guru does not)
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 7/10)
- Better fit for small business (8/10 vs 4/10)
- Better fit for startups (8/10 vs 4/10)
Why choose Guru
- Higher Analytics score (6/10 vs 5/10)
- Higher Support score (8/10 vs 7/10)
- Better fit for customer support teams (8/10 vs 5/10)
- Better fit for enterprise (8/10 vs 6/10)
Pros & Cons
GoSearch
Pros
- The Free plan and the $20 per user Pro plan let small teams start without talking to sales.
- More than 100 connectors, including MCP and custom ones, and search results respect existing app permissions.
- Agents and workflows can be built without code and run inside Slack and Teams.
- The vendor states SOC 2 Type II, GDPR, CCPA and HIPAA compliance, with zero data retention.
- G2 reviewers praise its fast, accurate search and quick setup.
Cons
- SSO/SAML, audit logs, the API and BYO cloud are only available on the custom-priced Enterprise plan.
- The Free plan's limit of 10 searches and 3 AI queries per day is too low for real evaluation by a whole team.
- There are few independent reviews: about 21 on G2 and very few on Capterra.
- Reviewers mention limited filters and customization, and occasional slowness or bugs.
- Analysts say its analytics and connector depth for niche systems trail Glean-class suites.
Guru
Pros
- The verification workflow asks experts to re-approve content on a schedule, so readers can tell whether an answer is still trusted.
- Answers are available inside Slack, Microsoft Teams, and a browser extension, so users do not have to switch tools.
- An MCP server and a public REST API let ChatGPT, Claude, Cursor, and custom apps use the same knowledge.
- Strong security credentials: SOC 2 Type II, SAML SSO, SCIM, and IP allowlisting.
- Reviews are consistently high, with a 4.7 of 5 rating on G2 from over 2,300 reviews.
Cons
- No public pricing, self-serve signup, or published free trial.
- Search can be slow or inaccurate in large content libraries, and results depend on how well content is tagged.
- Content becomes cluttered over time without a dedicated person to own verification and tagging.
- The card editor has limited formatting options.
Not sold on either?
Frequently Asked Questions
GoSearch scores higher on our AI Software criteria: 7.1/10 against 6.6/10 for Guru. The largest gap is in Cost: 7/10 for GoSearch and 4/10 for Guru.
GoSearch has a free plan; Guru does not list one.
GoSearch is the better fit for small business: we rate it 8/10 for them, against 4/10 for Guru.
