Ghost vs Stamped: Complete Comparison (2026)
An in-depth comparison of Ghost and Stamped to help you choose the right tool for your business.
Last updated: November 2026
Ghost
6.9/10
Open-source publishing platform that combines a website, newsletters, and paid memberships for independent publishers, creators, and media businesses.
Stamped
6.3/10
Stamped is a product reviews, user-generated content, and loyalty platform that helps Shopify and other ecommerce brands gather social proof and drive repeat purchases.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 7/10 | 6/10 |
| Customization | 8/10 | 7/10 |
| Ease of Use | 7/10 | 6/10 |
| Integration | 7/10 | 7/10 |
| Scalability | 7/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $23/mo Reviews 200 orders (Shopify) |
| Estimated cost for 10 users | Contact for pricing | $23/mo Reviews 200 orders (Shopify) |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
Ghost vs Stamped cost by team size
| Team size | Ghost | Stamped |
|---|---|---|
| 1 user | Contact for pricing | $23/moReviews 200 orders (Shopify) |
| 5 users | Contact for pricing | $23/moReviews 200 orders (Shopify) |
| 10 users | Contact for pricing | $23/moReviews 200 orders (Shopify) |
| 25 users | Contact for pricing | $23/moReviews 200 orders (Shopify) |
| 50 users | Contact for pricing | $23/moReviews 200 orders (Shopify) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Ghost
- Higher Security score (7/10 vs 5/10)
- Higher Analytics score (6/10 vs 5/10)
Why choose Stamped
- Higher Support score (7/10 vs 5/10)
- Better fit for marketing teams (7/10 vs 5/10)
- Better fit for mid-market (7/10 vs 5/10)
Pros & Cons
Ghost
Pros
- Ghost takes no percentage of membership revenue, unlike Substack's 10% fee, so publishers pay only the plan price and Stripe fees.
- Website, newsletter, and paid memberships work together without plugins.
- The open-source core can be self-hosted for free, and APIs and webhooks support custom builds.
- More than 100 listed integrations, including Zapier, Stripe, Mailchimp, and privacy-focused analytics tools.
Cons
- Email features are basic: segmentation is limited and there is no built-in A/B testing or SMS.
- Email delivery depends on Mailgun, which users say can be costly or unreliable when self-hosting.
- Lower plans get email-only support with no weekend coverage, and Trustpilot reviews complain about billing and refunds.
- The Starter plan excludes paid subscriptions, custom themes, and integrations.
Stamped
Pros
- Rated 4.7 stars from about 3,700 reviews on the Shopify App Store, and 91 percent of those ratings are five stars.
- Review submissions can automatically award loyalty points, which links the reviews and loyalty programs.
- Reviews can be syndicated to Google Shopping, Meta, and the Shop App.
- Integrates with Klaviyo, Attentive, Omnisend, Gorgias, and Shopify Flow.
- Many merchants praise hands-on support and the free review migration.
Cons
- Merchants report slow or missing widgets, a backend that fails to load, and settings that reset.
- Some users report billing disputes, including charges after uninstalling, because billing can run outside Shopify.
- Prices on Stamped's site, which start at 199 dollars per month per product, are much higher than the entry Shopify listing, and pricing depends on order volume.
- Stamped does not run full email or SMS campaigns, so brands need a separate tool such as Klaviyo.
- Reviews and loyalty have historically been separate apps, which some users find confusing to set up.
Not sold on either?
Frequently Asked Questions
Ghost scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for Stamped. The largest gap is in Security: 7/10 for Ghost and 5/10 for Stamped.
No, neither Ghost nor Stamped lists a free plan.
Stamped is the better fit for marketing teams: we rate it 7/10 for them, against 5/10 for Ghost.
