Ghost vs Spotler MailPro: Complete Comparison (2026)
An in-depth comparison of Ghost and Spotler MailPro to help you choose the right tool for your business.
Last updated: November 2026
Ghost
6.9/10
Open-source publishing platform that combines a website, newsletters, and paid memberships for independent publishers, creators, and media businesses.
Spotler MailPro
6/10
Spotler MailPro is an enterprise email marketing platform for multi-brand organisations and high-volume senders, with relational data, multilingual templates, and SMS and WhatsApp messaging.
Feature-by-Feature Comparison
| Feature | | S Spotler MailPro |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 7/10 | 3/10 |
| Customization | 8/10 | 8/10 |
| Ease of Use | 7/10 | 5/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 7/10 | 8/10 |
| Security | 7/10 | 8/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| SMS Marketing | Not listed | |
Which One Should You Choose?
Why choose Ghost
- Higher Cost score (7/10 vs 3/10)
- Higher Ease of Use score (7/10 vs 5/10)
- Better fit for freelancers (8/10 vs 1/10)
- Better fit for small business (7/10 vs 2/10)
SWhy choose Spotler MailPro
- Higher Scalability score (8/10 vs 7/10)
- Higher Security score (8/10 vs 7/10)
- Better fit for enterprise (9/10 vs 5/10)
- Better fit for marketing teams (7/10 vs 5/10)
Pros & Cons
Ghost
Pros
- Ghost takes no percentage of membership revenue, unlike Substack's 10% fee, so publishers pay only the plan price and Stripe fees.
- Website, newsletter, and paid memberships work together without plugins.
- The open-source core can be self-hosted for free, and APIs and webhooks support custom builds.
- More than 100 listed integrations, including Zapier, Stripe, Mailchimp, and privacy-focused analytics tools.
Cons
- Email features are basic: segmentation is limited and there is no built-in A/B testing or SMS.
- Email delivery depends on Mailgun, which users say can be costly or unreliable when self-hosting.
- Lower plans get email-only support with no weekend coverage, and Trustpilot reviews complain about billing and refunds.
- The Starter plan excludes paid subscriptions, custom themes, and integrations.
SSpotler MailPro
Pros
- Content can be managed for several brands and languages from one account, with reusable template blocks
- Relational database model allows segmentation and milestone-triggered emails on linked data
- SMS and WhatsApp are built in alongside email, including bulk sends to MailPro groups
- Spotler cites ISO 27001 and ISO 9001 certification, GDPR compliance and data anonymisation tools
- Ready-made connectors for Salesforce, Dynamics 365, HubSpot, Shopify, Shopware and Adobe Commerce
Cons
- No public pricing; you need a sales quote, and VAT and onboarding are charged on top
- Annual contracts only, and cancellation must be given at least a month before renewal
- A reported entry price of about 549 euros per month rules out small senders
- Few independent user reviews, mostly from the Benelux, make it hard to evaluate in advance
Not sold on either?
Frequently Asked Questions
Ghost scores higher on our Marketing criteria: 6.9/10 against 6/10 for Spotler MailPro. The largest gap is in Cost: 7/10 for Ghost and 3/10 for Spotler MailPro.
No, neither Ghost nor Spotler MailPro lists a free plan.
Ghost is the better fit for freelancers: we rate it 8/10 for them, against 1/10 for Spotler MailPro.
