Ghost vs Sendloop: Complete Comparison (2026)
An in-depth comparison of Ghost and Sendloop to help you choose the right tool for your business.
Last updated: November 2026
Ghost
6.9/10
Open-source publishing platform that combines a website, newsletters, and paid memberships for independent publishers, creators, and media businesses.
Sendloop
5.8/10
Sendloop is an email marketing platform from Octeth. Small businesses, agencies and high-volume senders use it for newsletters, automated journeys and transactional email.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.8/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 7/10 | 7/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 7/10 | 6/10 |
| Integration | 7/10 | 5/10 |
| Scalability | 7/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $29/mo Starter |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
Ghost vs Sendloop cost by team size
| Team size | Ghost | Sendloop |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | FreeFree |
| 10 users | Contact for pricing | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Ghost
- Higher Customization score (8/10 vs 6/10)
- Higher Integration score (7/10 vs 5/10)
- Better fit for freelancers (8/10 vs 5/10)
Why choose Sendloop
- Has a free plan (Ghost does not)
- Better fit for agencies (7/10 vs 4/10)
- Includes A/B Testing, which Ghost lacks
Pros & Cons
Ghost
Pros
- Ghost takes no percentage of membership revenue, unlike Substack's 10% fee, so publishers pay only the plan price and Stripe fees.
- Website, newsletter, and paid memberships work together without plugins.
- The open-source core can be self-hosted for free, and APIs and webhooks support custom builds.
- More than 100 listed integrations, including Zapier, Stripe, Mailchimp, and privacy-focused analytics tools.
Cons
- Email features are basic: segmentation is limited and there is no built-in A/B testing or SMS.
- Email delivery depends on Mailgun, which users say can be costly or unreliable when self-hosting.
- Lower plans get email-only support with no weekend coverage, and Trustpilot reviews complain about billing and refunds.
- The Starter plan excludes paid subscriptions, custom themes, and integrations.
Sendloop
Pros
- Priced by email volume with unlimited subscribers, so large, rarely mailed lists cost less than on contact-based plans.
- Supports marketing and transactional email in one account on every plan.
- The agency product, Studio, centralises the audiences of multiple clients.
- Offers an on-premise deployment and a managed deliverability service for high-volume senders.
Cons
- A competitor reports the blog has not been updated since 2021 and the X account since 2017, which raises questions about how actively it is developed.
- Independent reviews are few and mostly old.
- There is no public security or compliance documentation.
- Most integrations depend on Zapier rather than native connectors.
Not sold on either?
Frequently Asked Questions
Ghost scores higher on our Marketing criteria: 6.9/10 against 5.8/10 for Sendloop. The largest gap is in Customization: 8/10 for Ghost and 6/10 for Sendloop.
Sendloop has a free plan; Ghost does not list one.
Sendloop is the better fit for agencies: we rate it 7/10 for them, against 4/10 for Ghost.
Sendloop has A/B Testing, which Ghost lacks.
