Ghost vs Postscript: Complete Comparison (2026)
An in-depth comparison of Ghost and Postscript to help you choose the right tool for your business.
Last updated: November 2026
Ghost
6.9/10
Open-source publishing platform that combines a website, newsletters, and paid memberships for independent publishers, creators, and media businesses.
Postscript
6.3/10
Postscript is an SMS, MMS and RCS marketing platform built for Shopify stores, with automations, segmentation, subscriber growth tools and optional AI features.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 7/10 | 5/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $49/mo Starter |
| Estimated cost for 10 users | Contact for pricing | $49/mo Starter |
| Features | ||
| A/B Testing | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
Ghost vs Postscript cost by team size
| Team size | Ghost | Postscript |
|---|---|---|
| 1 user | Contact for pricing | $49/moStarter |
| 5 users | Contact for pricing | $49/moStarter |
| 10 users | Contact for pricing | $49/moStarter |
| 25 users | Contact for pricing | $49/moStarter |
| 50 users | Contact for pricing | $49/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Ghost
- Higher Cost score (7/10 vs 5/10)
- Higher Customization score (8/10 vs 6/10)
Why choose Postscript
- Higher Analytics score (7/10 vs 6/10)
- Higher Ease of Use score (8/10 vs 7/10)
- Better fit for marketing teams (8/10 vs 5/10)
- Better fit for mid-market (8/10 vs 5/10)
- Includes A/B Testing, which Ghost lacks
Pros & Cons
Ghost
Pros
- Ghost takes no percentage of membership revenue, unlike Substack's 10% fee, so publishers pay only the plan price and Stripe fees.
- Website, newsletter, and paid memberships work together without plugins.
- The open-source core can be self-hosted for free, and APIs and webhooks support custom builds.
- More than 100 listed integrations, including Zapier, Stripe, Mailchimp, and privacy-focused analytics tools.
Cons
- Email features are basic: segmentation is limited and there is no built-in A/B testing or SMS.
- Email delivery depends on Mailgun, which users say can be costly or unreliable when self-hosting.
- Lower plans get email-only support with no weekend coverage, and Trustpilot reviews complain about billing and refunds.
- The Starter plan excludes paid subscriptions, custom themes, and integrations.
Postscript
Pros
- Built around Shopify, so store data drives segments, flows and attribution with little setup.
- Starter has no platform fee, and message rates fall on the higher tiers for high-volume senders.
- Every plan includes unlimited segments, a visual flow builder with templates and response management.
- Holds about a 4.7 rating across more than 1,100 Shopify App Store reviews.
- A $100 trial credit lets stores test real sends before choosing a plan.
Cons
- Covers texting only. Email is on a waitlist, so most stores need a separate email platform.
- Starter charges the $49 minimum even in months with no sends.
- Live chat support requires Growth or higher, and recent reviews criticize the move to AI-first support.
- Some merchants report annual contracts that renewed for another year without them noticing.
- Built for US and Canada; comparison articles report international SMS at about $0.25 per message.
Not sold on either?
Frequently Asked Questions
Ghost scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for Postscript. The largest gap is in Cost: 7/10 for Ghost and 5/10 for Postscript.
No, neither Ghost nor Postscript lists a free plan.
Postscript is the better fit for marketing teams: we rate it 8/10 for them, against 5/10 for Ghost.
Postscript has A/B Testing, which Ghost lacks.
