Frase vs WRITER Comparison
Compare Frase vs WRITER features, pricing, and more.
Last updated: November 2026
Frase
6.3/10
Frase is an AI SEO and content platform that researches, drafts, optimizes and publishes articles, and tracks how often AI assistants mention a brand.
WRITER
6.6/10
Enterprise agentic AI platform that combines its own Palmyra models, a Knowledge Graph, brand controls and no-code playbooks to automate governed business work.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.6/10 |
| Integration | 6/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Support | 5/10 | 7/10 |
| Cost | 6/10 | 3/10 |
| Scalability | 6/10 | 9/10 |
| Security | 6/10 | 9/10 |
| Output Quality | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $49/mo Starter | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| AI Agents | ||
| API Access | ||
| Chatbots | ||
| Enterprise Controls | ||
| Text Generation | ||
| Workflow Automation | ||
| Knowledge Base Search | Not listed | |
| Private Deployment | Not listed | |
| Video Generation | Not listed | |
Frase vs WRITER cost by team size
| Team size | Frase | WRITER |
|---|---|---|
| 1 user | $49/moStarter | Contact for pricing |
| 5 users | $299/moScale | Contact for pricing |
| 10 users | Contact for pricing | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Frase
- Higher Cost score (6/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for freelancers (6/10 vs 2/10)
- Better fit for small business (6/10 vs 3/10)
Why choose WRITER
- Higher Scalability score (9/10 vs 6/10)
- Higher Security score (9/10 vs 6/10)
- Better fit for enterprise (9/10 vs 5/10)
Pros & Cons
Frase
Pros
- Shows the topics a draft is missing compared with pages that already rank, and scores the draft live as you write, which reviewers say saves a lot of research time.
- AI Visibility tracks brand mentions across ChatGPT, Perplexity, Claude, Gemini and Google AI, a GEO feature that many older SEO writers do not have.
- Publishes directly to WordPress, Webflow, Sanity and Wix, and the MCP server lets you run it from Claude or Cursor.
- Offers a 7-day free trial with no credit card required, and overages are optional and turned off by default.
Cons
- Keyword research is limited, so most users also need Ahrefs or Semrush.
- Reviewers say AI drafts can be generic or contain grammatical errors and need editing.
- Monthly caps on articles and AI generations are tight on the Starter plan.
- Some long-time and lifetime-deal customers complain about price increases and the pace of development.
WRITER
Pros
- The Palmyra X6 model offers a 1M-token context window, and the API publishes per-token rates.
- Security credentials are strong, including SOC 2 Type II and ISO 27001, 27701 and 42001, and WRITER states it does not train on customer data.
- Answers are grounded in the company's own Knowledge Graph, and Personality profiles keep content on brand.
- Enterprise customers can use third-party models or bring their own via AWS Bedrock or OpenRouter.
- Nonprofits and educational institutions get 20% off.
Cons
- No public seat prices: Starter's price is not listed and Enterprise is quote-based.
- Credit-based metering makes it hard to compare costs and forecast spend.
- Starter allows only 5 users, 3 connectors and basic connectors only.
- Reviewers report a learning curve and say setup needs governance planning.
- Payment is by card only, with no invoicing, ACH or PayPal.
Not sold on either?
Frequently Asked Questions
WRITER scores higher on our AI Software criteria: 6.6/10 against 6.3/10 for Frase. The largest gap is in Cost: 6/10 for Frase and 3/10 for WRITER.
No, neither Frase nor WRITER lists a free plan.
WRITER is the better fit for enterprise: we rate it 9/10 for them, against 5/10 for Frase.
