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Framer vs Webflow: Complete Comparison (2026)

An in-depth comparison of Framer and Webflow to help you choose the right tool for your business.

Last updated: November 2026

Framer logo

Framer

6.4/10

Framer is a visual, AI-assisted website builder with hosting, a CMS, analytics and A/B testing, used by designers and marketing teams to launch marketing sites and landing pages.

Webflow logo

Webflow

6.5/10

Winner

Webflow is a visual website builder, CMS and hosting platform that marketing teams, agencies and designers use to build and run websites without hand-written code.

Feature-by-Feature Comparison

Feature
Framer logo
Framer
Webflow logo
Webflow
Scores
Overall Rating6.4/106.5/10
Integration5/107/10
Analytics6/106/10
Customization9/109/10
Ease of Use7/106/10
Support5/105/10
Cost6/104/10
Scalability6/107/10
Security6/108/10
Pricing
Free planYesYes
Cheapest paid plan$10/mo
Basic
$24/mo
Freelancer Workspace
Estimated cost for 10 usersFree
Free
Free
Starter
Features
Landing Pages
E-commerce Features
A/B Testing

Framer vs Webflow cost by team size

Framer and Webflow cost the same at every team size we checked.

Team sizeFramerWebflow
1 userFreeFreeFreeStarter
5 usersFreeFreeFreeStarter
10 usersFreeFreeFreeStarter
25 usersFreeFreeFreeStarter
50 usersFreeFreeFreeStarter

The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.

Which One Should You Choose?

Framer logo
Why choose Framer

  • Higher Cost score (6/10 vs 4/10)
  • Higher Ease of Use score (7/10 vs 6/10)
  • Better fit for startups (9/10 vs 7/10)

Webflow logo
Why choose Webflow

  • Higher Integration score (7/10 vs 5/10)
  • Higher Security score (8/10 vs 6/10)
  • Better fit for e-commerce (5/10 vs 2/10)
  • Includes E-commerce Features, which Framer lacks

Pros & Cons

Framer logo
Framer

Pros

  • Designers who know Figma pick up the canvas quickly and keep fine control over layout, typography and motion.
  • Hosting on an edge CDN, the CMS and SEO tools are built in, so a site goes live in one click with no separate deploy step.
  • Scroll, hover and transition animations can be built without code, which suits motion-heavy landing pages.
  • A/B testing and funnels are available through the Convert add-on, so marketers can run tests without a separate tool.
  • Designing is free, and paid hosting starts at $10 a month per site.

Cons

  • Costs stack up quickly: $20 per editor, $20 per locale, and paid blocks for pages, CMS items and bandwidth.
  • It has no native e-commerce. Selling products needs Shopify or embedded checkout tools such as Stripe.
  • The CMS is basic compared with WordPress, with tight collection limits on lower tiers.
  • Reviewers call it user-friendly but not beginner-friendly, and its plugin ecosystem is smaller than Webflow's or WordPress's.
  • Support for code and third-party plugin issues is limited and often redirected to the community.

Webflow logo
Webflow

Pros

  • The visual canvas gives CSS-level control over flexbox, grid and classes, and developers praise the clean code it outputs.
  • The CMS handles structured content well, including multi-reference fields and filtered collections, and Premium allows 20,000 items.
  • Hosting is fast, with a CDN and automatic SSL included in every Site plan.
  • Scroll animations and interactions need no custom JavaScript, and Webflow now owns the GSAP animation library.
  • Webflow holds SOC 2 Type II, and Enterprise adds SSO and SLAs.

Cons

  • Site plans, seats and add-ons are billed separately, so total cost is hard to predict. On G2, pricing is the most common complaint.
  • The 2026 plan overhaul and earlier CMS price increases mean some existing customers pay more at renewal.
  • Non-designers face a learning curve because the Designer assumes CSS knowledge.
  • Ecommerce is weaker than dedicated platforms like Shopify for large catalogs and fulfillment, and the Standard plan takes a 2% fee.
  • A/B testing (Optimize) costs at least $299 a month, which puts it out of reach for small teams.
  • Webflow has no native email or SMS campaigns, so these need third-party tools.

Not sold on either?

Frequently Asked Questions

Webflow scores higher on our AI Software criteria: 6.5/10 against 6.4/10 for Framer. The largest gap is in Cost: 6/10 for Framer and 4/10 for Webflow.

Both are free for 10 users.

Yes, both Framer and Webflow have a free plan.

Webflow is the better fit for e-commerce: we rate it 5/10 for them, against 2/10 for Framer.

Webflow has E-commerce Features, which Framer lacks.

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