EngageBay vs MailerLite Comparison
Compare EngageBay vs MailerLite features, pricing, and more.
Last updated: November 2026
EngageBay
6.3/10
EngageBay is an all-in-one CRM that combines marketing automation, sales pipelines, and a helpdesk for small businesses and startups on tight budgets.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.1/10 |
| Analytics | 5/10 | 6/10 |
| Cost | 8/10 | 8/10 |
| Customization | 5/10 | 7/10 |
| Ease of Use | 7/10 | 9/10 |
| Integration | 7/10 | 7/10 |
| Scalability | 4/10 | 6/10 |
| Security | 5/10 | 6/10 |
| Support | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $15/user/mo Basic | $12/mo Comfort |
| Estimated cost for 10 users | Free Free | $25/mo Power |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
EngageBay vs MailerLite cost by team size
EngageBay and MailerLite cost the same at 1 user; EngageBay costs less from 5 to 10 users; MailerLite costs less from 25 users.
| Team size | EngageBay | MailerLite |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | $25/moPower |
| 10 users | FreeFree | $25/moPower |
| 25 users | $375/moBasic | $25/moPower |
| 50 users | $750/moBasic | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose EngageBay
- Lower estimated cost for 10 users: Free vs $25/mo
- Higher Support score (7/10 vs 5/10)
Why choose MailerLite
- Higher Customization score (7/10 vs 5/10)
- Higher Ease of Use score (9/10 vs 7/10)
- Better fit for enterprise (4/10 vs 2/10)
- Better fit for e-commerce (7/10 vs 5/10)
Pros & Cons
EngageBay
Pros
- The free plan covers up to 15 users, which is generous next to HubSpot or Zoho free tiers.
- Marketing, sales pipelines, and helpdesk sit in one dashboard, so small teams avoid buying three separate tools.
- Paid tiers are priced well below HubSpot's equivalent suites, and multi-year billing saves up to 15 percent.
- Many reviewers describe support as responsive during setup, and free migration and onboarding are included.
- The integrations directory is broad, covering ecommerce, accounting, and telephony, plus Zapier and Make for automation.
Cons
- Contact limits are low: 500 on Basic and 10,000 even on Pro.
- Marketing automation needs Growth or above, and custom reporting, SSO, and role management are Pro-only.
- Reviewers report bugs, slow loading, and occasional reliability problems, including a 2025 Capterra review titled 'Lots of features but unreliable'.
- Reporting and customization are described as basic for complex sales cycles.
- Some users report email deliverability problems and a past price increase.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.3/10 for EngageBay. The largest gap is in Customization: 5/10 for EngageBay and 7/10 for MailerLite.
EngageBay costs less for 10 users: free on its Free plan, against about $25/mo on its Power plan for MailerLite, billed monthly.
Yes, both EngageBay and MailerLite have a free plan.
MailerLite is the better fit for e-commerce: we rate it 7/10 for them, against 5/10 for EngageBay.
