Efficy CRM vs Ortto: Complete Comparison (2026)
An in-depth comparison of Efficy CRM and Ortto to help you choose the right tool for your business.
Last updated: November 2026
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
Ortto
6.7/10
Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.7/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 5/10 | 4/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Integration | 5/10 | 8/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 8/10 |
| Support | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | €69/user/mo Core Essentials | Contact for pricing |
| Estimated cost for 10 users | €690/mo Core Essentials | Contact for pricing |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Efficy CRM vs Ortto cost by team size
| Team size | Efficy CRM | Ortto |
|---|---|---|
| 1 user | €69/moCore Essentials | Contact for pricing |
| 5 users | €345/moCore Essentials | Contact for pricing |
| 10 users | €690/moCore Essentials | Contact for pricing |
| 25 users | €1,725/moCore Essentials | Contact for pricing |
| 50 users | €3,450/moCore Essentials | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Efficy CRM
- Higher Customization score (8/10 vs 6/10)
- Higher Cost score (5/10 vs 4/10)
Why choose Ortto
- Higher Integration score (8/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for startups (7/10 vs 3/10)
- Better fit for marketing teams (9/10 vs 7/10)
Pros & Cons
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
Ortto
Pros
- A built-in customer data platform feeds journeys, so SaaS teams can trigger campaigns from product data without buying a separate CDP.
- One platform covers email, SMS, push, in-app messaging, forms and live chat.
- Strong security and compliance: SSO, audit logs, ISO 27001, SOC 2, HIPAA, and a choice of EU, US or Australian data hosting.
- G2 reviewers often praise responsive support and the efficiency of data integrations.
Cons
- Price rises quickly with contact count, and reviewers say smaller businesses struggle to justify it.
- Landing pages, transactional messaging and webhooks require the Professional plan or higher.
- Reviewers say custom dashboards and attribution reporting are less flexible than they need.
- SMS costs extra on top of the subscription, through phone number rental and credit blocks.
Not sold on either?
Frequently Asked Questions
Ortto scores higher on our CRM criteria: 6.7/10 against 6.3/10 for Efficy CRM. The largest gap is in Integration: 5/10 for Efficy CRM and 8/10 for Ortto.
No, neither Efficy CRM nor Ortto lists a free plan.
Ortto is the better fit for startups: we rate it 7/10 for them, against 3/10 for Efficy CRM.
