Attio vs Streak: Complete Comparison (2026)
An in-depth comparison of Attio and Streak to help you choose the right tool for your business.
Last updated: November 2026
Attio
6.9/10
Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.
Streak
5.7/10
Streak is a CRM that runs inside Gmail as a browser extension, letting small teams manage deals, contacts and pipelines without leaving their inbox.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.7/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 6/10 | 4/10 |
| Customization | 9/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 6/10 | 5/10 |
| Scalability | 6/10 | 4/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €39/user/mo Plus | $59/user/mo Pro |
| Estimated cost for 10 users | €390/mo Plus | Free Free |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Marketing Automation | Not listed | |
Attio vs Streak cost by team size
| Team size | Attio | Streak |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | €195/moPlus | FreeFree |
| 10 users | €390/moPlus | FreeFree |
| 25 users | €2,325/moPro | FreeFree |
| 50 users | €4,650/moPro | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Attio
- Higher Cost score (6/10 vs 4/10)
- Higher Customization score (9/10 vs 7/10)
- Better fit for mid-market (6/10 vs 3/10)
- Better fit for financial services (6/10 vs 4/10)
Why choose Streak
Our data shows no clear advantage over Attio.
Pros & Cons
Attio
Pros
- The custom objects and attributes let teams model non-standard processes such as fundraising or partnerships.
- Email and calendar sync builds and enriches contact and company records automatically.
- A Free plan for up to 3 seats and transparent per-seat pricing make it easy to start.
- Pro call intelligence records Zoom, Meet and Teams calls and fills fields from transcripts.
- Developers get API access on every plan, plus webhooks, an App SDK and an MCP server.
Cons
- The native integration catalog is smaller than HubSpot's or Salesforce's.
- Mailbox sending caps make it unsuitable for high-volume outbound SDR teams.
- Plus stops at 10 seats, so the 11th seat forces an upgrade to Pro.
- AI features and workflows draw on credit pools that can run out.
- Reviews say the mobile app has fewer features than the web version, and some report inconsistent support.
Streak
Pros
- Works inside the Gmail interface, so Google Workspace users have a minimal learning curve and avoid switching apps.
- Unlimited records, contacts and pipelines on every paid plan, with custom fields and formulas for non-sales uses such as hiring.
- Built-in mail merge with up to 1,500 sends a day, plus email and link tracking.
- AI deal summaries, Q&A and autofill are included in plans through a credit allowance.
- A free tier keeps email tracking and snippets available at no cost.
Cons
- Works only with Gmail and Google Workspace, with no Outlook support, and reviewers note there is no Firefox support.
- Reviewers report that it slows down or lags Gmail as pipelines grow.
- The free CRM plan was removed in 2024, so pipelines now start at $49 per user per month and every view-only user also needs a paid seat.
- Automations, Zapier and webhooks are not available on the Pro plan.
- Reporting is described as limited for larger pipelines.
- The security page lists no SOC 2 or similar certifications.
Not sold on either?
Frequently Asked Questions
Attio scores higher on our CRM criteria: 6.9/10 against 5.7/10 for Streak. The largest gap is in Cost: 6/10 for Attio and 4/10 for Streak.
Yes, both Attio and Streak have a free plan.
Attio is the better fit for mid-market: we rate it 6/10 for them, against 3/10 for Streak.
