Attio vs OroCRM: Complete Comparison (2026)
An in-depth comparison of Attio and OroCRM to help you choose the right tool for your business.
Last updated: November 2026
Attio
6.9/10
Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.
OroCRM
6/10
Open source CRM built on OroPlatform and Symfony. It manages leads, opportunities, accounts, cases and campaigns for mid-size and large businesses that need deep customization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6/10 |
| Customization | 9/10 | 9/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 6/10 | 6/10 |
| Support | 6/10 | 5/10 |
| Ease of Use | 8/10 | 4/10 |
| Security | 7/10 | 6/10 |
| Cost | 6/10 | 5/10 |
| Scalability | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €39/user/mo Plus | $116/user/mo Enterprise Edition |
| Estimated cost for 10 users | €390/mo Plus | Free Community Edition |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
Attio vs OroCRM cost by team size
| Team size | Attio | OroCRM |
|---|---|---|
| 1 user | FreeFree | FreeCommunity Edition |
| 5 users | €195/moPlus | FreeCommunity Edition |
| 10 users | €390/moPlus | FreeCommunity Edition |
| 25 users | €2,325/moPro | FreeCommunity Edition |
| 50 users | €4,650/moPro | FreeCommunity Edition |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Attio
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for small business (8/10 vs 4/10)
- Better fit for freelancers (5/10 vs 2/10)
Why choose OroCRM
- Higher Scalability score (7/10 vs 6/10)
- Better fit for enterprise (7/10 vs 4/10)
Pros & Cons
Attio
Pros
- The custom objects and attributes let teams model non-standard processes such as fundraising or partnerships.
- Email and calendar sync builds and enriches contact and company records automatically.
- A Free plan for up to 3 seats and transparent per-seat pricing make it easy to start.
- Pro call intelligence records Zoom, Meet and Teams calls and fills fields from transcripts.
- Developers get API access on every plan, plus webhooks, an App SDK and an MCP server.
Cons
- The native integration catalog is smaller than HubSpot's or Salesforce's.
- Mailbox sending caps make it unsuitable for high-volume outbound SDR teams.
- Plus stops at 10 seats, so the 11th seat forces an upgrade to Pro.
- AI features and workflows draw on credit pools that can run out.
- Reviews say the mobile app has fewer features than the web version, and some report inconsistent support.
OroCRM
Pros
- The Community Edition is open source under OSL-3.0, so you can self-host it with no licence fees.
- The Symfony-based OroPlatform lets developers deeply customize entities, workflows and the user interface.
- A built-in workflow engine covers leads, opportunities and tasks, and teams can add custom workflows.
- Opportunities support multiple currencies, and Enterprise supports multiple organizations, which suits companies operating in several regions.
- Mailchimp, Dotdigital and Zendesk integrations are documented.
Cons
- Email campaigns depend on Mailchimp or Dotdigital, with no native email marketing engine.
- Self-hosting and customization need PHP and Symfony developers.
- Oro does not publish Enterprise pricing on its own site.
- There are very few independent user reviews, which makes it hard to judge vendor support.
Not sold on either?
Frequently Asked Questions
Attio scores higher on our CRM criteria: 6.9/10 against 6/10 for OroCRM. The largest gap is in Ease of Use: 8/10 for Attio and 4/10 for OroCRM.
Yes, both Attio and OroCRM have a free plan.
Attio is the better fit for small business: we rate it 8/10 for them, against 4/10 for OroCRM.
