Attio vs HubSpot Sales Hub: Complete Comparison (2026)
An in-depth comparison of Attio and HubSpot Sales Hub to help you choose the right tool for your business.
Last updated: November 2026
Attio
6.9/10
Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.
HubSpot Sales Hub
6.8/10
Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.8/10 |
| Integration | 6/10 | 9/10 |
| Analytics | 6/10 | 7/10 |
| Customization | 9/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Cost | 6/10 | 4/10 |
| Scalability | 6/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €39/user/mo Plus | $20/user/mo Starter |
| Estimated cost for 10 users | €390/mo Plus | $200/mo Starter |
| Features | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
| Built-in Calling | Not listed | |
Attio vs HubSpot Sales Hub cost by team size
| Team size | Attio | HubSpot Sales Hub |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | €195/moPlus | $100/moStarter |
| 10 users | €390/moPlus | $200/moStarter |
| 25 users | €2,325/moPro | $500/moStarter |
| 50 users | €4,650/moPro | $1,000/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Attio
- Higher Customization score (9/10 vs 6/10)
- Higher Cost score (6/10 vs 4/10)
Why choose HubSpot Sales Hub
- Higher Integration score (9/10 vs 6/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Attio
Pros
- The custom objects and attributes let teams model non-standard processes such as fundraising or partnerships.
- Email and calendar sync builds and enriches contact and company records automatically.
- A Free plan for up to 3 seats and transparent per-seat pricing make it easy to start.
- Pro call intelligence records Zoom, Meet and Teams calls and fills fields from transcripts.
- Developers get API access on every plan, plus webhooks, an App SDK and an MCP server.
Cons
- The native integration catalog is smaller than HubSpot's or Salesforce's.
- Mailbox sending caps make it unsuitable for high-volume outbound SDR teams.
- Plus stops at 10 seats, so the 11th seat forces an upgrade to Pro.
- AI features and workflows draw on credit pools that can run out.
- Reviews say the mobile app has fewer features than the web version, and some report inconsistent support.
HubSpot Sales Hub
Pros
- The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
- Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
- The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
- It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
- Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
- Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
- Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
- Some users find workflow setup tedious and say it can require a HubSpot expert.
- Enterprise is offered on annual billing only.
Not sold on either?
Frequently Asked Questions
Attio scores higher on our AI Software criteria: 6.9/10 against 6.8/10 for HubSpot Sales Hub. The largest gap is in Customization: 9/10 for Attio and 6/10 for HubSpot Sales Hub.
Yes, both Attio and HubSpot Sales Hub have a free plan.
HubSpot Sales Hub is the better fit for enterprise: we rate it 6/10 for them, against 4/10 for Attio.
