Attio vs folk: Complete Comparison (2026)
An in-depth comparison of Attio and folk to help you choose the right tool for your business.
Last updated: November 2026
Attio
6.9/10
Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.
folk
6.3/10
folk is a lightweight AI-assisted CRM for small sales, agency and relationship-driven teams that combines contact capture, enrichment, pipelines and email or LinkedIn sequences.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Analytics | 6/10 | 4/10 |
| Cost | 6/10 | 6/10 |
| Customization | 9/10 | 6/10 |
| Ease of Use | 8/10 | 9/10 |
| Integration | 6/10 | 6/10 |
| Scalability | 6/10 | 5/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | €39/user/mo Plus | $30/user/mo Standard |
| Estimated cost for 10 users | €390/mo Plus | $300/mo Standard |
| Features | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
Attio vs folk cost by team size
| Team size | Attio | folk |
|---|---|---|
| 1 user | FreeFree | $30/moStandard |
| 5 users | €195/moPlus | $150/moStandard |
| 10 users | €390/moPlus | $300/moStandard |
| 25 users | €2,325/moPro | $750/moStandard |
| 50 users | €4,650/moPro | $1,500/moStandard |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Attio
- Has a free plan (folk does not)
- Higher Customization score (9/10 vs 6/10)
- Higher Analytics score (6/10 vs 4/10)
- Better fit for mid-market (6/10 vs 4/10)
Why choose folk
- Higher Ease of Use score (9/10 vs 8/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for consultancies (8/10 vs 6/10)
Pros & Cons
Attio
Pros
- The custom objects and attributes let teams model non-standard processes such as fundraising or partnerships.
- Email and calendar sync builds and enriches contact and company records automatically.
- A Free plan for up to 3 seats and transparent per-seat pricing make it easy to start.
- Pro call intelligence records Zoom, Meet and Teams calls and fills fields from transcripts.
- Developers get API access on every plan, plus webhooks, an App SDK and an MCP server.
Cons
- The native integration catalog is smaller than HubSpot's or Salesforce's.
- Mailbox sending caps make it unsuitable for high-volume outbound SDR teams.
- Plus stops at 10 seats, so the 11th seat forces an upgrade to Pro.
- AI features and workflows draw on credit pools that can run out.
- Reviews say the mobile app has fewer features than the web version, and some report inconsistent support.
folk
Pros
- Reviewers repeatedly say non-technical teams can set it up and learn the spreadsheet-like interface within about an hour.
- The folkX Chrome extension captures contacts from LinkedIn, Sales Navigator, Gmail and WhatsApp in one click.
- Enrichment, email and LinkedIn sequences, and call recording replace several separate prospecting tools.
- Every plan includes unlimited contacts and unlimited members.
- Users often praise support for responsiveness during setup and migration.
Cons
- Reporting is basic, and dashboards are only available on Premium and above.
- Most of the advertised 5,000+ integrations run through Zapier or Make rather than native connectors.
- Per-seat prices plus credit caps on enrichment and AI fields make costs climb as the team grows.
- There is no free plan, and the workspace is blocked when the 14-day trial ends.
- Users report duplicate contacts after Sales Navigator imports and inconsistent Gmail sync.
Not sold on either?
Frequently Asked Questions
Attio scores higher on our AI Software criteria: 6.9/10 against 6.3/10 for folk. The largest gap is in Customization: 9/10 for Attio and 6/10 for folk.
Attio has a free plan; folk does not list one.
Folk is the better fit for consultancies: we rate it 8/10 for them, against 6/10 for Attio.
