Attio vs Coevera (formerly Pipeliner CRM): Complete Comparison (2026)
An in-depth comparison of Attio and Coevera (formerly Pipeliner CRM) to help you choose the right tool for your business.
Last updated: November 2026
Attio
6.9/10
Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.
Coevera (formerly Pipeliner CRM)
6.7/10
Visual, AI-assisted sales CRM from Pipelinersales, renamed Coevera in April 2026, for mid-sized and larger B2B sales teams that manage pipelines, accounts and forecasts.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.7/10 |
| Integration | 6/10 | 7/10 |
| Analytics | 6/10 | 8/10 |
| Customization | 9/10 | 8/10 |
| Ease of Use | 8/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Cost | 6/10 | 4/10 |
| Scalability | 6/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | €39/user/mo Plus | €70/user/mo Business |
| Estimated cost for 10 users | €390/mo Plus | €1,050/mo Business |
| Features | ||
| Collaboration | ||
| Lead Management | Not listed | |
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
| Built-in Calling | Not listed | |
Attio vs Coevera (formerly Pipeliner CRM) cost by team size
Attio costs less up to 10 users; Coevera (formerly Pipeliner CRM) costs less from 25 users.
| Team size | Attio | Coevera (formerly Pipeliner CRM) |
|---|---|---|
| 1 user | FreeFree | €1,050/moBusiness |
| 5 users | €195/moPlus | €1,050/moBusiness |
| 10 users | €390/moPlus | €1,050/moBusiness |
| 25 users | €2,325/moPro | €1,750/moBusiness |
| 50 users | €4,650/moPro | €3,500/moBusiness |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Attio
- Has a free plan (Coevera (formerly Pipeliner CRM) does not)
- Lower estimated cost for 10 users: €390/mo vs €1,050/mo
- Higher Cost score (6/10 vs 4/10)
- Higher Customization score (9/10 vs 8/10)
- Better fit for startups (9/10 vs 2/10)
Why choose Coevera (formerly Pipeliner CRM)
- Higher Analytics score (8/10 vs 6/10)
- Higher Integration score (7/10 vs 6/10)
- Better fit for enterprise (7/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Attio
Pros
- The custom objects and attributes let teams model non-standard processes such as fundraising or partnerships.
- Email and calendar sync builds and enriches contact and company records automatically.
- A Free plan for up to 3 seats and transparent per-seat pricing make it easy to start.
- Pro call intelligence records Zoom, Meet and Teams calls and fills fields from transcripts.
- Developers get API access on every plan, plus webhooks, an App SDK and an MCP server.
Cons
- The native integration catalog is smaller than HubSpot's or Salesforce's.
- Mailbox sending caps make it unsuitable for high-volume outbound SDR teams.
- Plus stops at 10 seats, so the 11th seat forces an upgrade to Pro.
- AI features and workflows draw on credit pools that can run out.
- Reviews say the mobile app has fewer features than the web version, and some report inconsistent support.
Coevera (formerly Pipeliner CRM)
Pros
- Visual pipeline with Kanban, chart, bubble and map views, which reviewers say non-technical sellers can pick up easily
- Reviewers praise the flexible reporting for tracking pipeline against targets, and higher tiers add scheduled and advanced reports
- No-code Automatizer workflows plus an API, webhooks and an MCP server for AI assistants
- ISO/IEC 27001:2022 certification, GDPR compliance and AWS hosting
- Strong review ratings: about 4.6 out of 5 on G2 from over 460 reviews
Cons
- 15-user minimum on every published plan
- Many features are paid add-ons on Business and Enterprise
- AI usage is metered beyond the monthly credit allowance, so heavy users can pay more than the list price
- Some users report a dated mobile app and frequent updates that disrupt work
- No native marketing automation or support ticketing
Not sold on either?
Frequently Asked Questions
Attio scores higher on our AI Software criteria: 6.9/10 against 6.7/10 for Coevera (formerly Pipeliner CRM). The largest gap is in Analytics: 6/10 for Attio and 8/10 for Coevera (formerly Pipeliner CRM).
Attio costs less for 10 users: about €390/mo on its Plus plan, against about €1,050/mo on its Business plan for Coevera (formerly Pipeliner CRM), billed monthly.
Attio has a free plan; Coevera (formerly Pipeliner CRM) does not list one.
Attio is the better fit for startups: we rate it 9/10 for them, against 2/10 for Coevera (formerly Pipeliner CRM).
