Act! vs Xtremepush: Complete Comparison (2026)
An in-depth comparison of Act! and Xtremepush to help you choose the right tool for your business.
Last updated: November 2026
Act!
5.4/10
Act! is a long-running CRM with contact management, sales pipelines and built-in marketing automation, sold to small and midsize businesses in cloud and Windows desktop editions.
Xtremepush
6.4/10
Xtremepush is an omnichannel CRM, customer engagement and loyalty platform aimed mainly at iGaming, sports betting, ecommerce, finance and media brands.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.4/10 | 6.4/10 |
| Customization | 7/10 | 7/10 |
| Analytics | 4/10 | 6/10 |
| Integration | 5/10 | 7/10 |
| Support | 6/10 | 8/10 |
| Ease of Use | 5/10 | 6/10 |
| Security | 5/10 | 7/10 |
| Cost | 6/10 | 4/10 |
| Scalability | 4/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $30/user/mo Act! Premium Cloud | Contact for pricing |
| Estimated cost for 10 users | $300/mo Act! Premium Cloud | Contact for pricing |
| Features | ||
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Act! vs Xtremepush cost by team size
| Team size | Act! | Xtremepush |
|---|---|---|
| 1 user | $30/moAct! Premium Cloud | Contact for pricing |
| 5 users | $150/moAct! Premium Cloud | Contact for pricing |
| 10 users | $300/moAct! Premium Cloud | Contact for pricing |
| 25 users | $750/moAct! Premium Cloud | Contact for pricing |
| 50 users | $1,500/moAct! Premium Cloud | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Act!
- Higher Cost score (6/10 vs 4/10)
- Better fit for small business (8/10 vs 3/10)
- Better fit for freelancers (4/10 vs 1/10)
Why choose Xtremepush
- Higher Scalability score (8/10 vs 4/10)
- Higher Analytics score (6/10 vs 4/10)
- Better fit for enterprise (8/10 vs 3/10)
- Better fit for marketing teams (8/10 vs 6/10)
Pros & Cons
Act!
Pros
- Contact management is detailed and copes with large contact databases and big imports.
- A desktop and hybrid deployment allows offline work, which most cloud-only CRMs do not offer.
- Basic marketing automation is included in Premium, with drip campaigns, lead scoring and web visitor tracking.
- Fields and sales processes are highly customisable.
- Mobile apps for iOS and Android are included at no extra cost for Premium Cloud subscribers.
Cons
- Reviewers describe the interface as dated and dense, comparable to older Windows software.
- Pipeline and profit reporting is a recurring complaint, and the date-based pipeline can hide open deals.
- Users report freezing and slowness, especially with remote databases.
- There is no native Mac desktop app.
- Enhanced support and several capabilities cost extra on top of the per-user fee.
Xtremepush
Pros
- It covers a very wide set of channels in one tool, including email, SMS, mobile and web push, inboxes, onsite messages and landing pages.
- Loyalty, gamification and a real-time sports feed are built in, which suits betting and gaming operators.
- Reviewers often praise support as responsive and professional.
- Reviewers describe the platform as stable and fast, with system failures being rare.
- Review scores are strong: 4.4 out of 5 on G2 from 263 reviews and 4.5 on Capterra.
Cons
- No pricing is published, so buyers must book a demo to get a quote.
- Reviewers report that segment calculations and updates can be slow.
- Some users find analytics hard to compare and report data discrepancies.
- G2 reviewers mention a steep learning curve, and one said they had to add Optimove to cover gaps in the product.
Not sold on either?
Frequently Asked Questions
Xtremepush scores higher on our CRM criteria: 6.4/10 against 5.4/10 for Act!. The largest gap is in Scalability: 4/10 for Act! and 8/10 for Xtremepush.
No, neither Act! nor Xtremepush lists a free plan.
Xtremepush is the better fit for enterprise: we rate it 8/10 for them, against 3/10 for Act!.
