Act! vs SmartReach.io: Complete Comparison (2026)
An in-depth comparison of Act! and SmartReach.io to help you choose the right tool for your business.
Last updated: November 2026
Act!
5.4/10
Act! is a long-running CRM with contact management, sales pipelines and built-in marketing automation, sold to small and midsize businesses in cloud and Windows desktop editions.
SmartReach.io
6.6/10
SmartReach.io is a cold email and multichannel sales engagement platform covering email, LinkedIn, calling and WhatsApp, built for sales teams and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.4/10 | 6.6/10 |
| Customization | 7/10 | 6/10 |
| Analytics | 4/10 | 6/10 |
| Integration | 5/10 | 6/10 |
| Support | 6/10 | 8/10 |
| Ease of Use | 5/10 | 7/10 |
| Security | 5/10 | 6/10 |
| Cost | 6/10 | 7/10 |
| Scalability | 4/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $30/user/mo Act! Premium Cloud | $29/mo Email Outreach Basic |
| Estimated cost for 10 users | $300/mo Act! Premium Cloud | $89/mo Email Outreach Plus |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
Act! vs SmartReach.io cost by team size
SmartReach.io costs less at every team size we checked.
| Team size | Act! | SmartReach.io |
|---|---|---|
| 1 user | $30/moAct! Premium Cloud | $29/moEmail Outreach Basic |
| 5 users | $150/moAct! Premium Cloud | $89/moEmail Outreach Plus |
| 10 users | $300/moAct! Premium Cloud | $89/moEmail Outreach Plus |
| 25 users | $750/moAct! Premium Cloud | $89/moEmail Outreach Plus |
| 50 users | $1,500/moAct! Premium Cloud | $89/moEmail Outreach Plus |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Act!
- Higher Customization score (7/10 vs 6/10)
Why choose SmartReach.io
- Lower estimated cost for 10 users: $89/mo vs $300/mo
- Higher Scalability score (7/10 vs 4/10)
- Higher Analytics score (6/10 vs 4/10)
- Better fit for sales teams (9/10 vs 7/10)
- Better fit for startups (7/10 vs 5/10)
Pros & Cons
Act!
Pros
- Contact management is detailed and copes with large contact databases and big imports.
- A desktop and hybrid deployment allows offline work, which most cloud-only CRMs do not offer.
- Basic marketing automation is included in Premium, with drip campaigns, lead scoring and web visitor tracking.
- Fields and sales processes are highly customisable.
- Mobile apps for iOS and Android are included at no extra cost for Premium Cloud subscribers.
Cons
- Reviewers describe the interface as dated and dense, comparable to older Windows software.
- Pipeline and profit reporting is a recurring complaint, and the date-based pipeline can hide open deals.
- Users report freezing and slowness, especially with remote databases.
- There is no native Mac desktop app.
- Enhanced support and several capabilities cost extra on top of the per-user fee.
SmartReach.io
Pros
- Unlimited sending inboxes and unlimited users from the Plus plan up, with no per-seat or per-inbox fees.
- Deliverability tools are built in: warmup, inbox rotation, free verification and blacklist auto-pause.
- One sequence can mix email, LinkedIn, calls and WhatsApp steps.
- Agency client dashboards and a global blocklist suit lead generation agencies.
- G2 and Capterra reviewers often praise how responsive support is.
Cons
- It is not a full CRM. It has no deal pipelines or ticketing and depends on syncing with an external CRM.
- CRM integrations and LinkedIn automation cost $29 a month each as add-ons.
- Some reviewers report integration errors and higher bounce rates.
- The Basic plans allow only one user and offer no integrations.
- Some reviewers find it pricey.
Not sold on either?
Frequently Asked Questions
SmartReach.io scores higher on our CRM criteria: 6.6/10 against 5.4/10 for Act!. The largest gap is in Scalability: 4/10 for Act! and 7/10 for SmartReach.io.
SmartReach.io costs less for 10 users: about $89/mo on its Email Outreach Plus plan, against about $300/mo on its Act! Premium Cloud plan for Act!, billed monthly.
No, neither Act! nor SmartReach.io lists a free plan.
SmartReach.io is the better fit for sales teams: we rate it 9/10 for them, against 7/10 for Act!.
