Act! vs Ortto: Complete Comparison (2026)
An in-depth comparison of Act! and Ortto to help you choose the right tool for your business.
Last updated: November 2026
Act!
5.4/10
Act! is a long-running CRM with contact management, sales pipelines and built-in marketing automation, sold to small and midsize businesses in cloud and Windows desktop editions.
Ortto
6.7/10
Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.4/10 | 6.7/10 |
| Customization | 7/10 | 6/10 |
| Analytics | 4/10 | 6/10 |
| Integration | 5/10 | 8/10 |
| Support | 6/10 | 7/10 |
| Ease of Use | 5/10 | 8/10 |
| Security | 5/10 | 8/10 |
| Cost | 6/10 | 4/10 |
| Scalability | 4/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $30/user/mo Act! Premium Cloud | Contact for pricing |
| Estimated cost for 10 users | $300/mo Act! Premium Cloud | Contact for pricing |
| Features | ||
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Act! vs Ortto cost by team size
| Team size | Act! | Ortto |
|---|---|---|
| 1 user | $30/moAct! Premium Cloud | Contact for pricing |
| 5 users | $150/moAct! Premium Cloud | Contact for pricing |
| 10 users | $300/moAct! Premium Cloud | Contact for pricing |
| 25 users | $750/moAct! Premium Cloud | Contact for pricing |
| 50 users | $1,500/moAct! Premium Cloud | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Act!
- Higher Cost score (6/10 vs 4/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for small business (8/10 vs 5/10)
- Better fit for freelancers (4/10 vs 2/10)
Why choose Ortto
- Higher Integration score (8/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for enterprise (6/10 vs 3/10)
- Better fit for marketing teams (9/10 vs 6/10)
Pros & Cons
Act!
Pros
- Contact management is detailed and copes with large contact databases and big imports.
- A desktop and hybrid deployment allows offline work, which most cloud-only CRMs do not offer.
- Basic marketing automation is included in Premium, with drip campaigns, lead scoring and web visitor tracking.
- Fields and sales processes are highly customisable.
- Mobile apps for iOS and Android are included at no extra cost for Premium Cloud subscribers.
Cons
- Reviewers describe the interface as dated and dense, comparable to older Windows software.
- Pipeline and profit reporting is a recurring complaint, and the date-based pipeline can hide open deals.
- Users report freezing and slowness, especially with remote databases.
- There is no native Mac desktop app.
- Enhanced support and several capabilities cost extra on top of the per-user fee.
Ortto
Pros
- A built-in customer data platform feeds journeys, so SaaS teams can trigger campaigns from product data without buying a separate CDP.
- One platform covers email, SMS, push, in-app messaging, forms and live chat.
- Strong security and compliance: SSO, audit logs, ISO 27001, SOC 2, HIPAA, and a choice of EU, US or Australian data hosting.
- G2 reviewers often praise responsive support and the efficiency of data integrations.
Cons
- Price rises quickly with contact count, and reviewers say smaller businesses struggle to justify it.
- Landing pages, transactional messaging and webhooks require the Professional plan or higher.
- Reviewers say custom dashboards and attribution reporting are less flexible than they need.
- SMS costs extra on top of the subscription, through phone number rental and credit blocks.
Not sold on either?
Frequently Asked Questions
Ortto scores higher on our CRM criteria: 6.7/10 against 5.4/10 for Act!. The largest gap is in Ease of Use: 5/10 for Act! and 8/10 for Ortto.
No, neither Act! nor Ortto lists a free plan.
Ortto is the better fit for enterprise: we rate it 6/10 for them, against 3/10 for Act!.
