Act! vs LeadSquared: Complete Comparison (2026)
An in-depth comparison of Act! and LeadSquared to help you choose the right tool for your business.
Last updated: November 2026
Act!
5.4/10
Act! is a long-running CRM with contact management, sales pipelines and built-in marketing automation, sold to small and midsize businesses in cloud and Windows desktop editions.
LeadSquared
6.5/10
LeadSquared is a sales CRM and marketing automation platform for high-velocity sales teams in fields such as education, financial services, healthcare and real estate.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.4/10 | 6.5/10 |
| Customization | 7/10 | 7/10 |
| Analytics | 4/10 | 6/10 |
| Integration | 5/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Ease of Use | 5/10 | 7/10 |
| Security | 5/10 | 7/10 |
| Cost | 6/10 | 5/10 |
| Scalability | 4/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $30/user/mo Act! Premium Cloud | $40/user/mo Sales Pro |
| Estimated cost for 10 users | $300/mo Act! Premium Cloud | $400/mo Sales Pro |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
Act! vs LeadSquared cost by team size
Act! costs less from 5 users.
| Team size | Act! | LeadSquared |
|---|---|---|
| 1 user | $30/moAct! Premium Cloud | Contact for pricing |
| 5 users | $150/moAct! Premium Cloud | $200/moSales Pro |
| 10 users | $300/moAct! Premium Cloud | $400/moSales Pro |
| 25 users | $750/moAct! Premium Cloud | $1,000/moSales Pro |
| 50 users | $1,500/moAct! Premium Cloud | $2,000/moSales Pro |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Act!
- Lower estimated cost for 10 users: $300/mo vs $400/mo
- Higher Cost score (6/10 vs 5/10)
- Better fit for freelancers (4/10 vs 1/10)
- Better fit for small business (8/10 vs 5/10)
Why choose LeadSquared
- Higher Scalability score (7/10 vs 4/10)
- Higher Analytics score (6/10 vs 4/10)
- Better fit for enterprise (7/10 vs 3/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Act!
Pros
- Contact management is detailed and copes with large contact databases and big imports.
- A desktop and hybrid deployment allows offline work, which most cloud-only CRMs do not offer.
- Basic marketing automation is included in Premium, with drip campaigns, lead scoring and web visitor tracking.
- Fields and sales processes are highly customisable.
- Mobile apps for iOS and Android are included at no extra cost for Premium Cloud subscribers.
Cons
- Reviewers describe the interface as dated and dense, comparable to older Windows software.
- Pipeline and profit reporting is a recurring complaint, and the date-based pipeline can hide open deals.
- Users report freezing and slowness, especially with remote databases.
- There is no native Mac desktop app.
- Enhanced support and several capabilities cost extra on top of the per-user fee.
LeadSquared
Pros
- The mobile CRM supports field sales with check-in and check-out tracking, and on Sales Super it adds offline mode, geo-fencing and territory tools.
- All plans include unlimited contacts, which suits organisations handling large inbound lead volumes.
- Reviewers praise the automation rules and triggers for routing and prioritising leads.
- All Sales plans list ISO 27001 and SOC 2 Type 2 compliance.
- Separate Sales and Marketing products let buyers pay only for the side they need.
Cons
- The page shows no monthly billing option and no self-serve checkout, so every purchase goes through sales.
- Reviewers report that telephony integrations are buggy and that performance slows during high call volume.
- Custom reporting is capped at 2 to 5 build-your-own reports per user on Sales plans, and reviewers call custom reports difficult to build.
- Several reviewers find it expensive and complex for small teams.
- Support quality is described as inconsistent in some reviews.
Not sold on either?
Frequently Asked Questions
LeadSquared scores higher on our CRM criteria: 6.5/10 against 5.4/10 for Act!. The largest gap is in Scalability: 4/10 for Act! and 7/10 for LeadSquared.
Act! costs less for 10 users: about $300/mo on its Act! Premium Cloud plan, against about $400/mo on its Sales Pro plan for LeadSquared, billed monthly.
No, neither Act! nor LeadSquared lists a free plan.
LeadSquared is the better fit for enterprise: we rate it 7/10 for them, against 3/10 for Act!.
